数据对于这个时代的意义不言自明！
如果说粮食驱动农业社会，石油驱动工业社会，毫无疑问驱动信息社会的就是数据！
数据又分很多种，足球有足球的数据，零售有零售的数据。
喜欢看意甲国际米兰俱乐部或者世界杯比赛的观众，应该都记得这样一个细节：
比赛结束后，解说或者评论员，会挨个给球员打分，并评选出这场比赛的MVP。打分的依据，有一个重要因素，就是球员90分钟比赛在场上的跑动距离。
大多数观众会好奇，“球员的跑动距离怎么算出来的呢？难道鞋底都装了GPS？”
实际上，秘诀就是：在数据取样的比赛中，赛场内安装8部具有热成像功能的高级照相机，并用这些摄像机记录比赛的全过程。摄像机拍录下的信息会被一套超级复杂的分析软件分解，而最终的结果就是客户看到的，详细无比的数据被分门别类地统计出来。
那么商业世界，智慧零售世界谁能扮演这8部热成像高级照相机呢？能否也有这样一个详细的数据呢？也评选出一个智慧零售界的MVP呢？这个零售的品类还能不能再细一点，小到空调、洗衣机呢、手机呢？
如果有这样的榜单。一来，可以给零售世界“选手”“运动员”了解自身的表现，提升自己。
二来，可以让消费者（观众）有更直观的了解！选择种草哪个品牌，关注哪个产品，看看大家都喜欢什么品牌？
“数据石头”里蹦出来的悟空排行榜
幸运的是，我们观察到苏宁易购的悟空榜单正横空出世，在智慧零售世界扮演这样的角色。
要说下半年，除了双11，零售世界什么最火？就是苏宁易购打造的“818 发烧购物节”了。
而今年的悟空榜正扮演着越来越重要的角色。实际上，悟空榜已经上线一年多，其已经历了双十一、618、818等重大社会性消费节点的考验，赢得了消费者和商家双方的信赖。时值818消费盛典，悟空榜又再出新动作。
具体来看：
1） 多维度、立体化、真数据 构建零售榜单数据标准
据《2019中国电商半年报》显示，截至 2018 年12月，中国网购用户数量达到 6.1 亿人，可见线下依然是庞大的消费渠道。因此一个更能反映消费者喜好和选择的购物节榜单，还需拥有来自线下的数据。
苏宁有中国最丰富的全场景零售平台，除了苏宁易购线上平台、苏宁易购线下店外，还有苏宁广场、苏宁小店、零售云、苏宁极物、苏宁红孩子、苏鲜生、苏宁影城、苏宁体育等十多个线上线下零售场景。
悟空排行榜基于苏宁旗下全场景的销售数据，可见能够为消费者直接提供真实、脱水、全面的消费参考，给带来高效、联动的购物新体验。
2）实时、全渠道、重垂直榜单 让消费者一目了然
悟空排行榜自 2018 年 818 发烧购物节上线，是基于苏宁线上线下渠道的大数据，根据商品销售额、销量等真实指标，对品牌、单品进行多维度实时排名更新的榜单。
目前该榜单统计的数据，主要包含各品类下品牌排行榜 TOP 10、各品类下热销单品排行TOP 10、地区各品类下品牌排行榜 TOP 10 等。
榜单囊括 8 个大类目下的三十多个品类，比如家电这个大类目下，包括家用空调、空调挂机、电视等多个小品类。
在每一个品类下，悟空排行榜根据苏宁平台品牌/单品的销量（订单数量）、销售额（成交金额）、品牌成交额同比增长率等真实数据直接进行排行。
每个品类榜单又根据苏宁线上线上的独特智慧零售结构，分为自营全渠道（线上+线下）、自营线上渠道、自营线下渠道榜单。
消费者可以直观地看到每个小品类下，各个品牌、单品在三类渠道的 TOP 10，并且能够直接点击榜单，转跳至相应的单品。此外，在品牌销售额、品牌销量这两个排行榜维度下，消费者可以看到更多来自线下渠道的数据，不仅可以选择查看全国或单一省份的品牌 TOP 10，还能够直观地看到线下渠道全国各个省份的销售额、销量冠军分布。
消费者还可以选择查看 818 发烧购物节期间任意一天的排行榜数据。
3）解决用户的痛点，提升用户的爽点 是悟空排行榜迭代的初心
悟空榜单的功能是多维的，但是哪个是第一优先级呢？
毫无疑问，解决用户的国民性痛点！提升用户的体验爽点，在外界看来，是悟空榜单的第一服务优先级。
悟空榜单也深谙此道。
在迭代后的悟空榜单上，我们看到有几点变化：
第一，C端方面，面对现在网络上众说纷纭的“种草贴”、多为软广的“网红带货”、一家之言的“实物测评”，消费者们要想从满满套路中找到一个客观可靠的数据排行并不容易。
今年818的悟空榜首次将“单品销量额”和“单品销量”提至七大榜单中的第4、5位，让消费者能够在打开榜单的第一时间，直观地看到哪些产品正在热销，从而随时获得直接可信的产品购买参考。
第二，对于悟空榜当下最受特别关注的家电、消费电子产品等品类来说，这些产品由于技术含量高，往往在消费者这里具备很大的“盲点”，常常只能通过看名声、看情怀“跟风”购买，实际选择时往往是“无所适从”的。通过悟空榜，消费者不必再去研究复杂的技术指标、性价比、软硬件品质等，大众的青睐就是最好的说明。
悟空榜单的服务初心是要能让消费者腾云驾雾
不管是蜚声海内的福布斯排行版、财富世界500强。榜单的目的本质上是减少消费者的选择成本。
如果福布斯排行版帮助大家选人、财富世界500强帮助大家选品牌的话，悟空排行榜就是帮大家拥有更加智慧、精细的选择。
以家电为例：
1）从悟空排行榜的电视类榜， “大屏、4K、智能彩电”这些价格较高、品质更好、更能提供优质生活的商品很受欢迎。
2）家电类排行榜显示，消费者倾向选择有“自然风、除菌”等健康功能的商品。可见消费者的每一次购买，都是为了让生活品质更美好。
3）以悟空排行榜中的电视品类为例，品牌销售额、品牌销量这两个排行榜的自营线下渠道，可见消费力主要来自京津冀、江沪浙、华南等经济较发达地区，但这三个地区以外的地区，也开始呈现出购买力，并影响着品牌在排行榜上的位置。
在今年的 818 发烧购物节，苏宁易购“全场景零售”声势浩大，连战连捷！
在这场购物节中，悟空排行榜正修炼内功，以其真实、实时、多维度、数据量大，成为消费者选购商品时一个值得参考的榜单。
这个榜单一方面为消费者提供有价值的参考，另一方面也反映出了消费者的购买需求，以及零售消费发展趋势。
相信不远未来，以技术为核心驱动力，以全场景数据为核心优势的悟空排行榜，将持续修炼内功，成为守护消费者的“斗战胜佛”。
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